Adelerate

One ad tag. Every demand source. More revenue.

Direct campaigns, server-side auction, and header bidding compete in a single decision layer — the transparent, publisher-side alternative to Google Ad Manager.

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1,000,000 impressions free · full video ad server · no credit card · business email required

The problem

Fragmented stacks leak revenue.

Most publishers run three or four disconnected tools — one ad server for direct campaigns, a separate header bidding wrapper, a separate auction integration, and separate dashboards for each. Every handoff is a gap: missed impressions, conflicting rules, revenue that disappears between systems.

FRAGMENTED 3–4 DISCONNECTED TOOLS
AD SERVER HB WRAPPER AUCTION / SSP 3–4 DASHBOARDS REVENUE LEAK MISSED IMPRESSIONS · CONFLICTING RULES · GAPS BETWEEN SYSTEMS
ADELERATE UNIFIED
DIRECT SERVER AUCTION HEADER BIDDING UNIFIED DECISION LAYER ONE PASS · EVERY DEMAND SOURCE MORE REVENUE
Three engines, one tag

Three revenue engines. One tag.

Direct Campaigns

Guaranteed and managed demand: priority delivery, pacing, frequency capping, creative rotation, scheduling, multi-currency CPM. Keep 100% of direct revenue with full control.

Server Auction

Server-side auction demand, native, no redirect latency. Set revenue share globally (flat or percentage) and override per bidder to match each partner’s terms. Supply chain (schain) support.

Header Bidding

The Adelerate Prebid Adapter is a registered Prebid.js bidder adapter. Add it to your existing Prebid setup and header-bidding demand competes directly alongside direct and auction bids. Prebid Server supported. Amazon APS is a first-class bidder. Prebid Cache built in.

When all three compete for the same impression, there’s more value on the table — and PulseRank decides how to capture the most of it.

DIRECT SERVER AUCTION HEADER BIDDING ADELERATE AD TAG SINGLE TAG PULSERANK DECIDES
How delivery works

One evaluation path. Every request.

  1. 01

    AD REQUEST

    SINGLE TAG, EVERY DEMAND SOURCE

  2. 02

    ELIGIBILITY CHECK

    DIRECTSERVER AUCTIONHEADER BIDDING
  3. 03

    TARGETING & POLICY

    GEODEVICEOSBROWSERDOMAINCUSTOM KEY-VALUESFLOOR PRICINGFREQUENCY CAPSEXCLUDE LISTS
  4. 04

    PULSERANK

    THE DECISION LAYER — ADVANCED PROPRIETARY ALGORITHMS, IN COMBINATION WITH AI, OPTIMIZE EVERY IMPRESSION FOR REVENUE OVER TIME, NOT PRICE ALONE.

  5. 05

    WINNER SELECTION & TRACKING

  6. 06

    REAL-TIME ANALYTICS

    UPDATES WITHIN SECONDS

Step 04 is PulseRank — Adelerate’s decision layer. See how it works ↓

Video & Prebid

Real Prebid video. The part GAM leaves you to solve yourself.

Google Ad Manager doesn’t give publishers a real, controllable Prebid video path. Adelerate does — Prebid Cache for video and AMP is built in, video bids compete in the same unified decision layer as everything else, and VAST creatives are transcoded server-side.

Explore Video & Prebid →
PulseRank

An auction picks a price. PulseRank makes a decision.

Highest-bid-wins leaves money on the table. PulseRank is a decision layer: advanced proprietary algorithms, in combination with AI, weigh every impression on far more than price — and deliver it the way that earns the most over a period of time, not just the most in the next second.*

It continuously adapts to real-time performance. It doesn’t just report what happened — it changes what happens next.

PULSERANK WEIGHS EVERY SIGNAL — NOT PRICE ALONE PULSERANK ADVANCED PROPRIETARY ALGORITHMS + AI MOST REVENUE OVER A PERIOD OF TIME TIME →

* Based on internal benchmark scenarios.

Horizon

Forecasting that warns.

Horizon is forward-looking revenue forecasting: next-hour predictions, projected daily totals, configurable granularity. See revenue dips before they land — act early instead of reading about it in the end-of-day report.

WITHOUT FORECASTING PROBLEM OCCURS END-OF-DAY REPORT TOO LATE WITH HORIZON FORECAST FLAGS THE DIP ROOM TO ACT PROBLEM WOULD OCCUR TIME →
Reporting

100+ dimensions. Real time. Full video metrics.

Revenue, impressions, CPM and viewability update in real time on AWS TimeStream. Slice by ad unit, placement, order, campaign, creative, country, region, device, OS, browser, domain and time. Full video reporting: starts, quartiles, completion rate, average view rate, auto-plays, pause/resume/mute/skip, and VAST error codes. Scheduled reports to any inbox. Per-user custom dashboards.

DIMENSIONS 12
AD UNITPLACEMENTORDERCAMPAIGNCREATIVECOUNTRYREGIONDEVICEOSBROWSERDOMAINTIME
CORE METRICS 08
REQUESTSIMPRESSIONSCLICKSCPMCTRREVENUEFILL RATEVIEWABLE IMPRESSIONS
VIDEO 06
STARTQUARTILESCOMPLETEVIEW RATESKIPVAST ERRORS
Positioning

Built publisher-side. No conflict of interest.

vs Google Ad Manager

GAM is powerful but opaque: no visibility into auction internals, no control over optimization logic. Adelerate gives you full transparency and AI optimization you can see working.

vs Separate HB + Ad Server

Running Prebid separately from your ad server means decisions made in silos. Here, all demand competes together, every time.

vs SSP-only

SSPs optimize for their own demand. Adelerate is publisher-side: we optimize your total revenue, including your own direct deals.

Test the full video ad server. 1,000,000 impressions, free.

No credit card. Business email required. Production volume? Talk to sales.

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