Direct campaigns
Control priority, pacing, frequency, creative rotation, scheduling, and multi-currency CPM while keeping your direct relationships direct.
Free video ad server
Free Video Ad Server for your demand stack.
Run direct campaigns, server auction, and header bidding through one publisher-side decision layer. One video stack, one tag, and one clear view of performance.
Up to 1,000,000 impressions free · full video ad server · no credit card · business email required
Three engines, one tag
Three revenue engines. One video decision.
Stop making direct and programmatic demand take separate paths. Adelerate brings every eligible source to the same impression, then applies one consistent set of delivery rules.
Server auction
Bring auction demand server-side with configurable revenue-share rules, supply-chain support, and no extra redirect hop.
Header bidding
Connect your existing Prebid setup through our registered adapter, with Prebid Server, Amazon APS, and Prebid Cache support.
AI-Driven Yield Optimization
Optimize for revenue over time, not price alone.
PulseRank is AI-driven delivery optimization that continuously adapts to real-time performance.
It is designed to optimize delivery for revenue over time rather than treating the highest immediate bid as the whole decision.*
* Based on internal benchmark scenarios.
Video and Prebid
A complete path from video bid to tracked delivery.
Header-bidding video competes beside direct and auction demand. Built-in Prebid Cache supports video and AMP, while server-side VAST transcoding helps the winning creative reach the player in the format it needs.
Explore Video & Prebid →Prebid CacheBuilt in for video and AMP workflows.
VAST transcodingHandled server-side for video creatives.
Full video eventsTrack starts, quartiles, completion, playback, and errors.
Precision targeting
Apply the right controls before every delivery decision.
Build reusable targeting presets across inventory, custom key-values, geography, device, operating system, browser, and domain. Add floors and frequency rules where they belong, without splitting policy across multiple systems.
InventoryGeoDeviceOSBrowserDomainKey-valuesFloor pricing
Reporting and analytics
See video performance while it is still changing.
Follow revenue, impressions, CPM, and viewability in real time. Go deeper into starts, quartiles, completion rate, average view rate, playback actions, and VAST errors—with scheduled reports and per-user dashboards when you need a repeatable view.
- — 100+ reporting dimensions and metrics
- — Full video event and error visibility
- — Scheduled delivery and custom dashboards
Demand integrations
Shape your bidder stack around your strategy.
Connect the demand partners that fit your inventory instead of locking every impression to one marketplace. Combine server auction, the registered Adelerate Prebid.js adapter, Prebid Server, Amazon APS, and your direct business in a single operational model.
Set revenue-share behavior globally or per bidder, keep supply-chain data in the flow, and change the mix without rebuilding your serving setup.
Why Adelerate
Built to give publishers more control of every impression.
Publisher-side by design
Your direct business and programmatic demand are evaluated together, without an SSP optimizing only for its own seat.
One transparent workflow
Manage delivery rules, demand connections, targeting, and reporting from the same platform instead of stitching together separate tools.
A real free test
Use the full video ad server for up to 1,000,000 impressions before deciding whether it fits your production stack.
Test the full video ad server on your own inventory.
Up to 1,000,000 impressions free. No credit card. Business email required.