Ad-Tech Privacy Policy.
This Ad-Tech Privacy Policy describes data processing carried out by the Adelerate ad serving and monetization platform on behalf of publishers and advertisers.
Data controller
UM CARUJE DOO is the data controller for personal data processed by the Adelerate platform, except where a publisher acts as an independent controller for data processed on its properties.
Identity solutions and cookie sync
The Adelerate platform integrates with identity solutions including ID5 to enable addressability across cookieless, in-app, and mixed environments. Server-side cookie sync is used for server auction demand. Identity processing follows the publisher’s consent management framework. {{LEGAL_COPY_TBD}}
Ad selection and delivery
The platform processes ad request signals — including device, browser, OS, geo, domain, and contextual signals — to select, deliver and measure advertising. {{LEGAL_COPY_TBD}}
Measurement and reporting
Aggregated impression, click, viewability and video event data is processed for real-time analytics on AWS TimeStream and stored for reporting. {{LEGAL_COPY_TBD}}
Legal bases and your rights
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Contact
For ad-tech privacy questions, contact the data controller using the details below.