Direct Campaigns
- — Priority delivery, pacing, frequency capping
- — Creative rotation and scheduling
- — Multi-currency CPM
- — Keep 100% of direct revenue
Platform
Unified ad serving and monetization, built publisher-side.
Direct campaigns, server-side auction, and header bidding compete together — every request, every time. One tag, one decision layer, one set of dashboards. Full transparency. Full control.
What we do
A complete monetization stack for digital publishers.
Adelerate is a unified ad serving + monetization platform. Where most stacks bolt three or four tools together, Adelerate runs every demand source through a single decision layer — so every impression is sold for what it’s actually worth.
The three demand sources
Direct. Server auction. Header bidding.
Server Auction
- — Native server-side integration, no redirect latency
- — Revenue share global or per-bidder override (flat or percentage)
- — Supply chain (schain) support
- — Selectable bid return modes
Header Bidding
- — Registered Prebid.js bidder adapter
- — Prebid Server supported
- — Amazon APS, first-class bidder
- — Prebid Cache built in (company-level URLs)
Unified decisioning flow
One evaluation path. Every request.
- 01
AD REQUEST
SINGLE TAG, EVERY DEMAND SOURCE
- 02
ELIGIBILITY CHECK
DIRECTSERVER AUCTIONHEADER BIDDING - 03
TARGETING & POLICY
GEODEVICEOSBROWSERDOMAINCUSTOM KEY-VALUESFLOOR PRICINGFREQUENCY CAPSEXCLUDE LISTS - 04
PULSERANK
THE DECISION LAYER — ADVANCED PROPRIETARY ALGORITHMS, IN COMBINATION WITH AI, OPTIMIZE EVERY IMPRESSION FOR REVENUE OVER TIME, NOT PRICE ALONE.
- 05
WINNER SELECTION & TRACKING
- 06
REAL-TIME ANALYTICS
UPDATES WITHIN SECONDS
— the decision layer
Step 04 isn’t an auction. PulseRank uses advanced proprietary algorithms, in combination with AI, to weigh every impression on far more than price — and deliver it the way that earns the most over a period of time, not just the most right now.
Targeting
Granular targeting across every signal that matters.
Geo
Country and region, include/exclude.
Device · OS · Browser
Include or exclude any combination.
Domain
Include/exclude lists; inventory presets.
Custom Targeting
Key-values for first-party signals and inventory partitioning.
Floor pricing
By ad unit, placement, or RON. Multi-currency.
CTV · Audience targeting
CTV* support for direct deals; Audience targeting† for direct deals, currently in controlled rollout.
* CTV support currently excludes ad podding and ad-break orchestration.
† Audience targeting is for direct deals, currently in controlled rollout.
Identity
Addressable across cookieless, in-app, and privacy-first environments.
- ID5 — cookieless addressability across browsers and devices.
- Server-side cookie sync for auction demand.
- Mixed environments — browser, in-app, and privacy-restricted contexts handled in one identity layer.
Reporting & analytics
Real-time, on AWS TimeStream.
Revenue, impressions, CPM and viewability update in real time. 100+ dimensions and metrics including a full video set: starts, quartiles, completion rate, average view rate, auto-plays, pause/resume/mute/skip, VAST error codes. Scheduled reports to any inbox. Per-user custom dashboards. Multi-currency.
— the forecast
Reporting tells you what already happened. Horizon tells you what’s coming: forward-looking revenue forecasting — next-hour predictions, projected daily totals, configurable granularity — so you see revenue dips before they land.
Platform & API
Full REST API. AWS-native.
- — Full REST API across every platform entity.
- — AdContextProtocol ready.
- — AWS TimeStream (real-time analytics), S3 (assets), MediaConvert (server-side VAST transcoding).
Entity model
Every concept, exposed via API.
CompanyAd UnitPlacementOrderCampaignCreativeServer AuctionHeader BiddingBidderCustom TargetingTargeting PresetReport
Test the full video ad server. 1,000,000 impressions, free.
No credit card. Business email required. Production volume? Talk to sales.