Terms of Use.

Acceptance of terms

By accessing or using Adelerate’s services, platform, or website, you agree to these Terms of Use. Please read them carefully. The services are provided by UM CARUJE DOO (“Adelerate”, “we”, “us”). If you do not agree to these Terms, do not use the services.

Use of the platform

We grant you a non-exclusive, non-transferable right to access and use the Adelerate platform in accordance with these Terms and any order or agreement between us. Unless otherwise agreed in writing, the engagement is a continuous arrangement with no fixed end date that renews until either party terminates it, and either party may terminate on five (5) days’ notice. Where you participate as a publisher or content partner, you are responsible for providing content and channel or site lists for inclusion and approval, for your monthly reconciliation and invoicing, and for ensuring your use complies with applicable law. Except as otherwise agreed, reporting is based on Adelerate’s measurement as the controlling figures.

Content and intellectual property

The Adelerate platform, software, and all related materials are owned by UM CARUJE DOO or its licensors and are protected by intellectual-property laws. You grant us a non-exclusive licence to use any materials, creatives, music, or other third-party content you serve or submit through the platform. You represent and warrant that you have obtained and cleared all necessary intellectual-property rights — including publishing and master rights to any music or other third-party content — and that such materials do not infringe any third party’s rights or any applicable law. You agree to indemnify and hold us harmless against any third-party claim arising from your materials or from your breach of these representations.

Standard advertising terms

Advertising engagements are conducted in accordance with the IAB / 4A’s Standard Terms and Conditions for Internet Advertising for Media Buys (Version 3.0), as modified by these Terms. In particular: each party remains solely responsible for its own payment obligations; you grant Adelerate a non-exclusive licence to use your materials and services and warrant that you hold all required clearances; no malware-blocking technology can guarantee complete protection; you will notify us within twelve (12) hours of becoming aware of any potentially harmful dissemination and cooperate on assessing its impact; and you will indemnify us for any breach of these representations.

Data protection

Where you provide or process personal data through the platform, you must do so lawfully and in accordance with the GDPR and the Serbian Law on Personal Data Protection — including obtaining any required consent, maintaining an accessible privacy policy, and applying security measures appropriate to the level of risk. Our own processing is described in our Privacy Policy and Ad-Tech Privacy Policy.

Disclaimers and liability

The services are provided “as is” and “as available”, without warranties of any kind, whether express or implied, to the maximum extent permitted by law. We do not warrant that the services will be uninterrupted or error-free. To the maximum extent permitted by law, neither party shall be liable for indirect, incidental, special, or consequential damages, and our aggregate liability arising out of or relating to the services shall be limited as set out in the applicable order or agreement between us.

Governing law

These Terms are governed by the laws of the Republic of Serbia, without regard to conflict-of-laws principles. The courts of competent jurisdiction in Belgrade, Serbia shall have jurisdiction over any dispute arising out of or in connection with these Terms, without prejudice to any mandatory right you may have to bring proceedings in your place of residence.

Contact

For questions about these Terms, contact us using the details below.